Every other option hands you blank software and says “now go document your business.” We don't. You answer a few questions — we write the entire Field Manual for you. Every procedure, role, and checklist your team needs to run without you, custom to your business, delivered within 24 hours.
Done for you — not another tool you have to learn and fill in yourself. One 10-minute questionnaire, backed by our Make-It-Right rewrite promise.
If the answer is "everything," you don't own a business — you own a job. Every missed vacation, every "just call me if something comes up," every new hire that takes months to train: that's the cost of a business that lives in the owner's head.
Every new hire learns by shadowing you, because nothing is written down. You're the bottleneck for your own growth.
Without documented standards, every job is done "their way." Customers notice the inconsistency before you do.
No documented systems means no real vacations, no sick days, and no shot at ever selling the business for what it's worth.
In the world the founder comes from, the field manual means the mission survives without any one person — including the commander. We build that for your business. Three steps, ten minutes of your time.
Answer a short questionnaire — what you do, who's on the team, and where things break down today.
Our AI-powered system, built on proven operations frameworks, drafts a complete operating manual specific to your business — not a fill-in-the-blank template.
Your finished manual lands in your inbox, fully editable. Hand it to your team and take your first real day off.
SOP apps, template packs, a course with a login — they all end the same way: a blank screen and homework you never get to. Most owners who buy SOP software never finish writing their SOPs. That's the whole trap. Field Manual HQ is the opposite of a tool.
A consultant builds this same system for $1,500–$5,000 and takes weeks. The software makes you build it. We're the third option nobody else offers: done for you, this week, for the price of a tool you'd never finish.
Field Manual HQ is new — and we're building our first roster of owners on purpose. A small founding group who lock the founding price, get a direct line to the founder, and have their results featured right here as their manuals go to work. No stock photos, no invented five-stars: real owners, added as they come.
A representative sample page, shown at the standard every manual is built to — each real manual is written from its owner’s own questionnaire, never a template.
Purpose: Every crew leaves the shop by 7:45 AM knowing exactly where they're going, what "done" looks like at each stop, and who to call if something breaks — without the owner saying a word.
Your manual contains seven of these — built around your services, your team, and the bottleneck you tell us about — plus roles, customer journey, onboarding, and the owner-absence protocol.
A complete operations system — the same structure consultants charge $5,000+ to build.
I'll be honest: we never had a manual. For years, everything we did lived in our heads — how the work got done, who owned what, what "good" actually looked like. It ran on memory and grit, and it held up right until someone wasn't there and the whole thing stalled.
Then I started watching people I respect pour their lives into businesses run the exact same way — no manual, no backup, no real day off. One rough week and it wobbles. That's when the importance of it really hit me: the businesses that survive the owner stepping away are the ones that put the system on paper. Everything else is one absence from chaos.
Field Manual HQ is me building the thing we never had — for you. Get your business out of your head and onto paper, so it keeps running when you can't. That's the whole mission.
— Chris
Founder, Field Manual HQ
Best added once your manual is in hand — but available anytime.
Not ready for the full manual? Start with one custom SOP for $27 →
We write the single procedure for your worst bottleneck and email it today. Love it? Your $27 credits toward the full Field Manual.
Answer these questions, then you'll go straight to secure checkout ($199 founding price). Your Field Manual lands in your inbox within 24 hours of payment.
"The 7 SOPs Every Service Business Needs" — the exact procedures that stop a business from depending on its owner, and how to write the first one this week. Straight to your inbox.
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A military operations leader whose career ran through the special operations community — where the field manual is the reason nobody, at any level, is irreplaceable. He built Field Manual HQ so small-business owners get the same freedom. The drafting engine is AI-powered; the standards behind it are not.
The drafting is AI-powered — that's how we deliver in 24 hours at this price — but it's built on proven small-business operations frameworks and generated from your answers about your business. Every SOP references your actual services, your team, and the bottleneck you told us about. Read the sample page above — that's the standard. And if anything misses the mark in your first 14 days, we rewrite it free — that's the Make-It-Right promise.
A fully editable document delivered by email. Edit it in Word, Google Docs, or Notion — it's yours forever, with no subscription required.
Software gives you an empty tool and homework. Field Manual HQ gives you the finished product. Most owners who buy SOP software never finish writing their SOPs — that's the whole problem Field Manual HQ exists to solve.
Service businesses with 1–50 people: cleaning, trades, agencies, gyms, restaurants, clinics, e-commerce. If your operations live in your head, this is for you.
Right after the questionnaire — you'll be taken to Stripe's secure checkout. The moment payment clears, the machine starts writing, and your manual lands in your inbox within 24 hours (usually much faster).